Global Trends

Data Analytics

5 Key Demand Planning Recommendations for the iPhone 12

October 30, 2020

The new iPhone range is finally here – What was the initial consumer response and what does this mean for planners looking to forecast in one of the most unpredictable launch years to date? To answer this, we analysed consumer buying signals coming out of the iPhone 12 launch announcement and from the equivalent iPhone 11 launch in a selection…

Global Trends

Major shifts toward plant based substitutes for meat are already having a big impact on many NZ businesses.

January 31, 2019

Health, animal welfare, the environment – no matter the reason, the plant based trend is here to stay. You may have noticed plant based eateries popping up left, right and centre as more restaurants and retail outlets adapt their menus and shelves to cater for their vegan or plant based clientele. Environmental concerns, animal welfare concerns and health concerns are more…