Throughout COVID-19 we have been looking at how the immediate impact of physical distancing and other restrictions translates into longer term, structural change in consumer buying behaviour. For example it seems likely that time spent online gaming increased in line with enforced time at home for consumers during various stages of COVID-19, but what are […]

Our co-founder, Jamie Cormack, presented Quantiful at the Icehouse Flux Demo Day in front of over 250 investors. Watch his video below!

In 2019 African swine flu devastated China’s pork production and it turned to South America and the USA, once tariff wars settled down, for pork and beef to avoid shortages. Now, supply chains in these countries are again in trouble due to COVID-19 shutting down or severely restricting production capacity, putting at risk supply to […]

Health, animal welfare, the environment - no matter the reason, the plant based trend is here to stay. You may have noticed plant based eateries popping up left, right and centre as more restaurants and retail outlets adapt their menus and shelves to cater for their vegan or plant based clientele. Environmental concerns, animal welfare concerns […]

We are excited to welcome Rebecca Kemp to our team as Chief Product Officer, responsible for understanding the customers’ perspective and ensuring global market fit for QU, our cloud-based demand driven prediction platform. Rebecca brings a self-described obsession with customer focus, believing that only by living in their world can digital products truly hit the […]

Consumer buying behaviour is continuously evolving and your forecasting should be too. Using state-of-the-art AI and real-time demand sensing, QU brings more accuracy to your new product introduction and predicts Demand Drivers™ ahead of time.

The new iPhone range is finally here - What was the initial consumer response and what does this mean for planners looking to forecast in one of the most unpredictable launch years to date? To answer this, we analysed consumer buying signals coming out of the iPhone 12 launch announcement and from the equivalent iPhone […]

Last week I was lucky enough for Quantiful to send me to attend the 2018 Apache Spark AI Summit in San Francisco. Apache Spark is an open-source large scale computing framework. Essentially, it provides an easy way for data scientists to crunch and process large amounts of data. Apache Spark allows programmers to scale the […]

An old adage in business is that the closer you get to your customer, the better you will understand what they really want – but what happens if those customers are constantly changing their position? In this new world of Covid19, the ‘new normal’ is characterised by a high level of uncertainty and volatility in […]

Quantiful Co-Founders Jamie and Alan joined the AWS Data and Analytics Virtual Series on Monday the 21st of September to share how QU is using state-of-the-art AI to revolutionise business planning and is enabling enterprises to get closer to their customers than ever before. During Quantiful’s webinar, viewers discovered how we use data from sales, […]